About The SoftWash Company.
We take pride in being Auckland’s go-to experts for soft washing and pressure washing, delivering exceptional results for homes and businesses.
The SoftWash Company is built on a foundation of professionalism, reliability, and attention to detail, ensuring every clean is done safely and effectively. With a customer-first approach, quality service, and advanced cleaning technology, we set new standards in exterior cleaning.
Our mission is to make exterior cleaning simple and stress-free. With transparent flat-rate pricing and easy online booking, we’ve made it easier than ever for Aucklanders to access superior SoftWash and pressure washing services.
As a locally owned and operated business, we are dedicated to serving our community, with numerous 5-star reviews reflecting our commitment to excellence.
At The SoftWash Company, we don’t just clean houses. We restore, protect, and enhance homes and businesses across Auckland.
Meet our incredible team below.
Meet Our Team
Max Dawson
Trust and reliability are at the core of everything I do. I believe that great service isn’t just about spotless windows. It’s about showing up on time, communicating clearly, and treating every home or business with the utmost care and respect.
Born and raised in Auckland, I’ve always valued hard work and building strong relationships. My goal is simple: to provide for my family while delivering a service people can count on.
With 10 years of experience in the cleaning industry, having worked across various residential, commercial and specialised cleaning services I have a well-rounded understanding of what it takes to deliver exceptional service and build lasting customer relationships.
Having traveled extensively and lived overseas, I’ve learned the importance of professionalism, attention to detail, and treating people the right way. These are the values I bring to every job.
Outside of work, I stay active in football and cricket and never miss a chance to support the Warriors. I am a proud season ticket holder. 2025,’Tthis is our year.’
At the end of the day, my job is about more than just clean glass. It’s about giving my customers peace of mind. When you choose Squee:gee, you can trust that your property is in safe and professional hands.